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Marketing

The 2026 Digital Marketing Architect

A 12-Week Zero-to-Pro Career Accelerator for Digital Marketing Assistants, Specialists, and Freelancers.

Duration: 12 weeks Level: Beginner Format: Self-paced New Program (10+ Enrolled)

What you'll learn

  • Master AI suite setup (Gemini, Perplexity, ChatGPT) and SGE fundamentals for modern digital marketing workflows.
  • Craft high-converting multi-channel sales copy using the "Hook-Value-CTA" framework and prompt engineering.
  • Produce social-first visual assets, Reels, Shorts, and branded graphics using Canva Magic Studio, Midjourney, DALL-E 3, and CapCut.
  • Execute AI-driven search engine optimization (GEO), Schema markup, topic authority structuring, and 10-point AI visibility audits.
  • Develop 30-day keyword-optimized social search strategies for TikTok, YouTube, and social media commerce.
  • Build Digital PR roadmaps, secure AI agent citations, and pitch high-authority brand mentions.
  • Architect, target, budget, and optimize high-converting Meta Ad campaigns across Facebook, Instagram, and WhatsApp.
  • Build Google Search Ads and Performance Max (PMax) campaigns with custom asset groups and audience signals.
  • Configure Google Analytics 4 (GA4) attribution, cookieless tracking, and build executive ROI dashboards in Looker Studio.
  • Design 5-step automated email and WhatsApp lifecycle sequences, behavior-based segmentation, and cart abandonment flows.
  • Construct a comprehensive 12-month growth roadmap, client budgeting model, and 20-slide 360 growth strategy deck.
  • Build a professional 12-project portfolio, launch a live Selar store to sell service packages, and earn the AI Marketer Certification.

Skills you'll gain

AI Suite Setup & Prompt Engineering Performance Marketing Generative AI Copywriting Visual Storytelling & AI Creative Search Generative Experience (SGE) & GEO Schema Markup Technical SEO & Auditing Social Media SEO & Commerce Digital PR & AI Authority Building Meta Ads Targeting & Campaign Architecture Google Search Ads & Performance Max (PMax) GA4 Cookieless Tracking & Attribution Looker Studio Executive Dashboards Email & WhatsApp Lifecycle Automation Behavior-Based Segmentation 360 Growth Strategy & Budgeting Client Team Management LinkedIn Optimization & Personal Branding

Tools you'll learn

ChatGPT Google Gemini Perplexity Canva Magic Studio Midjourney DALL-E 3 CapCut Google Search Console Google Analytics 4 (GA4) Looker Studio Meta Ads Manager Google Ads Manager Selar TikTok YouTube WhatsApp Business Higgsfield AI HeyGen ElevenLabs

Course Curriculum

Lesson 1.1: AI Suite Setup (Gemini, Perplexity, ChatGPT)
20 mins
Lesson 1.2: Search Generative Experience (SGE) Basics
15 mins
Lesson 1.3: Marketing Assistant vs. Specialist Career Paths
18 mins
Project: The Brand Voice Bible
Weekend Project

Lesson 2.1: Psychology of the 2026 Buyer
20 mins
Lesson 2.2: Advanced Prompt Engineering for Sales
25 mins
Lesson 2.3: The Hook-Value-CTA Copywriting Framework
15 mins
Project: The Multi-Channel Copy Stack
Weekend Project

Lesson 3.1: Branding with Canva Magic Studio
22 mins
Lesson 3.2: AI Creative Generation with Midjourney & DALL-E 3
30 mins
Lesson 3.3: CapCut Workflow for Social-First Vertical Video
25 mins
Project: The Content Batch Week
Weekend Project

Lesson 4.1: How Google Search Has Changed
15 mins
Lesson 4.2: SEO vs. GEO (Generative Engine Optimization)
25 mins
Lesson 4.3: Topic Authority, Pillar Pages & Internal Linking
18 mins
Lesson 4.4: Writing Content for Google & AI & Schema Markup
20 mins
Project: The AI Visibility Audit
Weekend Project

Lesson 5.1: Social Media as the New Search Engine
14 mins
Lesson 5.2: Social Media SEO & Audience Building
16 mins
Lesson 5.3: Social Media Commerce & Community Strategy
22 mins
Project: The Social Search Strategy
Weekend Project

Lesson 6.1: Getting Cited by AI Agents & Search Engines
18 mins
Lesson 6.2: Modern Guest Posting for Brand Authority
15 mins
Lesson 6.3: Leveraging Podcasts for Brand Authority
20 mins
Project: The Authority Roadmap
Weekend Project

Lesson 7.1: Meta Ads Campaign Objectives & Audience Targeting
20 mins
Lesson 7.2: Creating High-Converting Ad Creative Variations
25 mins
Lesson 7.3: Budgeting, Optimization, Key Metrics & Best Practices
22 mins
Project: The Campaign Architect
Weekend Project

Lesson 8.1: Search Ads Fundamentals & Keyword Strategy
22 mins
Lesson 8.2: Performance Max (PMax) Deep-Dive & Asset Groups
28 mins
Lesson 8.3: Budgeting, Bidding & Optimizing Google Ads
20 mins
Project: The PMax Masterplan
Weekend Project

Lesson 9.1: Why Tracking Matters & GA4 Essentials
12 mins
Lesson 9.2: Attribution & Cookieless Tracking & Marketing KPIs
30 mins
Lesson 9.3: Designing Executive Client Dashboards in Looker Studio
25 mins
Project: The Looker Studio Dashboard
Weekend Project

Lesson 10.1: Email & WhatsApp Sequence Automation Triggers
18 mins
Lesson 10.2: Behavior-Based Customer Segmentation Rules
20 mins
Lesson 10.3: High-Converting Cart Abandonment Flow Setup
15 mins
Project: The Automated Funnel Build
Weekend Project

Lesson 11.1: Building 12-Month Growth Roadmaps
24 mins
Lesson 11.2: Client Retention, Budgeting & ROI Reporting
22 mins
Lesson 11.3: Hiring, Training & Managing Virtual Assistants
18 mins
Project: The 360 Growth Strategy
Weekend Project

Lesson 12.1: LinkedIn Optimization for $2,000+/mo Remote Roles
30 mins
Lesson 12.2: Designing & Launching Your Case Study Portfolio Site
35 mins
Lesson 12.3: Setting up a Live Store & Consulting Services on Selar
25 mins
Project: Final Portfolio & Store Launch
Weekend Project

Vetted & Approved Course Quality

Joan Batila - CEO & Founder

Joan Batila

CEO & Founder, Fortune Academy

All courses on the Fortune Academy platform are designed by dedicated partner instructors who are experts in their fields. Joan Batila, PMP and digital career coach, reviews and approves every curriculum to ensure it aligns with international standards for global talent preparation.

About Fortune Academy

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